Data protection and marketing: optimising your outreach activities

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Data Protection and Marketing


Dr Rachel Finn | Director, Data Protection & Cyber-risk Services / Head of Irish Operations

Date: 18 October 2020

Marketing is a necessity for any organisation. Private companies and organisations offering goods and services require marketing to publicise their messages and attract new customers. Similarly, charities, non-profit, and research organisations require marketing to  share the outputs of their work with relevant audiences in a timely and effective fashion.

However,  many organisations are nervous about the implications that the General Data Protection Regulation and new ePrivacy legislation may have on marketing.

The good news is that there are straightforward ways to help organisations get the most of out their existing contacts and continue to build their network within this new legal framework.

Making the most of your resources

When discussing marketing, data protection and ePrivacy, we encourage organisations to stop asking what they can and cannot do. Instead, we work with clients to determine how they can do what they need and want to do. This may include effective social media marketing, as well as traditional telephone and email marketing.

Most of the time, it is a question of getting the right policies, processes, and documentation in place to show how organisations comply with requirements.

Trilateral offers gap analyses and data protection impact assessments to review your organisation’s existing policies, processes and documentation, identify areas for improvement, and develop a roadmap for ongoing compliance.

Take pride in your practices

After working with our team, clients get assurance that the personal data they hold is truly valuable for their marketing and outreach work. They also get assurance that they are operating within the law and will not encounter any unexpected surprises from regulators or data subjects.

Our team helps yours to get the most out of your marketing data – to keep your business healthy and help it grow.  For more information on how Trilateral can support you, please refer to our list of services or get in touch with one of our advisors for support on your compliance journey.

Trilateral’s Data Governance and Cyber-Risk Team offers data governance services that can help your organisation develop policies and procedures for ongoing compliance with the latest governance standards. Trilateral can help audit existing practices, perform gap analyses, and offer compliance support. Our support services will help your business to protect individuals’ fundamental rights, building trust among your website users and ultimately, your customers. Please feel free to contact our advisors, who would be more than happy to help.

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