Our Approach

An interdisciplinary methodology, with ethics at its core


To tailor our ethical solutions to each client, we adopt an interdisciplinary approach that focuses on the capabilities of technology and the way people will use it in the context of the problem to be solved.  

Our large team of research scientists contains experts across a wide variety of domains, meaning we can help you gain a comprehensive understanding of your societal problem and enable you to use data-driven decision-making to help address it.  

Our co-design methods combine and maximise ethical, societal and technological opportunities while minimising risk, resulting in practical ethical AI solutions to the sociotechnical and ethical complexities that we face every day.  

Furthermore, our ethics monitoring and ethical impact assessments provide you with internal documentation to demonstrate your commitment to the ethical use of AI and build trust among your customers.  

Introducing STRIAD

We can help you solve any social complex problem using STRIAD, our AI platform for data- driven decision support.