Facilitating two-way public communication in crisis and disaster management

The use of social media platforms and contemporary ICT technology has radically changed the way we prepare communities and support them in responding to crises and disasters. One-way communication is no longer enough. We use contemporary technologies to create awareness but, more importantly, we can encourage and support communities to take action, relating to the audience as active participants instead of passive listeners, as they provide feedback and insights of their own, alongside receiving new information and vital instructions.