Increasing Vaccination Uptake Through Message Framing

Vaccine message framing

The COVID-19 breakthrough we have all been waiting for came this week: a vaccine. If this vaccination is approved, it would allow the world to return to normality. In order for this vaccine to be most effective and herd immunity to be in place, we need 60-70% of the population to be vaccinated. So far, […]

Behavioural Science – why do people do what they do?

AdobeStock 250412283 scaled e1601542191763

What is Behavioural Science? It is the science of understanding how people behave,  their motivations and attitudes including both their rational and irrational behaviours. It allows us to gain a better understanding of a person’s actions, biases, outlooks and opinions. This, in turn, sheds light on potential ways to change or mould them. The key […]